Copywriter · Content strategist · AI search
I write the content people finish and the answers AI search repeats. Scripts for a channel of 1.8 million, features for the Independent, technical articles that engineers sign off without reaching for a red pen, and guides that have outranked the trade press for four years. The research is thorough, the prose is readable, and nothing leaves my desk sounding as if a machine wrote it.
If you need writing that works on people and on the machines that answer them, we should talk.
DailyAI
IMIBirdfact
HoymilesLedex
EpicorVersed MediaBeAmazed
MoonDailyAIIMIBirdfactHoymilesLedexEpicorVersed MediaBeAmazed
Selected work
A handful of pieces chosen for range rather than recency. Each quotation is lifted from the published article, not paraphrased.
Cerebrum DAO · Case study · Head of content
DailyAI · Feature
Perhaps the ultimate frontier isn't the stars, but the infinite possibilities of virtual reality.
Birdfact · Case study · 400+ articles
HBK · Engineering
Vestd · B2B · 50+ pieces
Company culture is cultivated and grown. It can't be forced upon people.
AI Marketing School · Newsletter
Getting cited by AI is the new link building.
Federation of Master Builders · Consumer guide
There's little doubt that your next set of windows should be triple glazed; it's just a question of timing.
Services
Every service has its own page, with the work described, the results shown and the pricing explained. Clients rarely need one in isolation. The research that makes a technical article accurate is the same research that makes it rank.
Documentary and explainer scripts for Moon, Versed Media and BeAmazed, written to hold a viewer for thirty minutes.
Content that ChatGPT, Perplexity and Google AI Overviews cite when someone asks the question your business answers.
Tokenised assets, DeSci and crypto explained to investors, regulators and the public at the same time.
Technical articles and case studies that satisfy the engineer, the buyer and the search engine.
Equity, SaaS and enterprise content for expert readers with no time to waste.
Features and essays that give a difficult subject the depth it deserves.
Guides that answer the question properly, rank for years and get cited by AI search.
Website copy, articles and email for firms without a marketing department.
AI search · GEO · AIO · LLMO
Getting cited by AI is the new link building.
When a customer asks ChatGPT or Google a question, the answer names a handful of sources and ignores the rest. I write AI Marketing School, a newsletter read by marketing teams at Apple, Microsoft, Fidelity, Lyft and Forrester, and it is where I test what gets a page cited before I use the method for clients.
See the AI search offer →Client reviews
From 78 reviews on Upwork, where I'm Top Rated Plus with a 100% Job Success score across 144 jobs and 2,200 hours. Job titles as the clients wrote them. Upwork profile or all reviews.
Sam is highly reliable, and an amazing writer! I've had a great experience working with Sam and would highly recommend him.
Logan R.Upwork · "Editor needed for music technology blog" · Apr 2025 · 5.0His ability to never lose the quality of his writing, even with a new story every day, has been an absolute testament to his knowledge and his craft.
AI news publisherUpwork · "Writer to produce regular news content on developments in the artificial intelligence space" · Nov 2023 – Jul 2024 · 315 hrs · 5.0Working with Sam was a pleasure. He communicated clearly, was fast but with an eye for details. We will work with him again.
Edward L.Upwork · "Experienced content writer" · Oct 2024 – Feb 2025 · 5.0Sam is definitely a cut above the rest! The quality of his work always exceeded my expectations in terms of creativity and originality.
YouTube channel ownerUpwork · "Experienced YouTube script writer for an interesting/fun fact channel" · Aug 2023 · 5.0He not only demonstrated a deep understanding of AI, machine learning, and technology but also tailored his writing to align seamlessly with our brand.
Jonathan M.Upwork · "AI news writer needed to produce regular content" · May – Nov 2023 · 413 hrs · 5.0A fantastic writer! Understood the brief entirely and speedy turnaround. Thanks, Sam!
BirdfactUpwork · "Information-based content for a bird fact website" · Oct 2021 · 5.0Let's talk
Tell me what you are working on and who has to read it. You will have a reply within a working day, with a view on approach, timescale and cost rather than an invitation to a discovery call.